VIPPH Insights: Strategic Moves in Manila’s Casino Landscape

VIPPH, a prominent name in the Philippine gaming industry, is closely monitoring the evolving situation at City of Dreams Manila, one of the capital’s most recognizable integrated resorts. As global operators like Melco Resorts & Entertainment consider potential buyers and restructuring options, VIPPH remains focused on how these developments may reshape the country’s highly competitive casino sector.

Industry executives have revealed that non-disclosure agreements are being signed by interested parties, highlighting that the property’s ownership future is being carefully reviewed. This reflects a broader market trend where operators are moving towards an “asset-light” strategy, allowing companies to optimize resources while maintaining strong customer offerings. For VIPPH and its community, these strategic shifts are key signals that the Manila gaming landscape is entering a new chapter.

Competitive Pressures and Market Adjustments

Recent reports indicated that City of Dreams Manila generated operating revenues of just over US$101 million in the first quarter of 2025, a decline compared to the same period in 2024. Adjusted EBITDA also dropped, reflecting how the “heightened competitive environment” in the Philippines has weighed on performance. For VIPPH players and investors, this showcases how market saturation and shifting customer preferences can directly influence financial outcomes across the sector.

In response, operators are actively cutting costs and refining marketing programs to strengthen profitability. VIPPH views these strategies as part of a necessary evolution: leaner cost structures and more targeted promotions are essential to sustaining growth in an increasingly crowded marketplace. Such changes could pave the way for more innovative player rewards and improved experiences for VIPPH users in the near future.

Global Strategy and Regional Impacts

While Manila remains a competitive hub, global operators such as Melco are simultaneously expanding into other regions, including Macau, Cyprus, and Sri Lanka. The shift toward diversification underscores how the Philippine market is just one piece of a broader strategic puzzle. VIPPH tracks these movements closely, recognizing that success in international markets can bring fresh insights and capital that may eventually benefit players and partners in the Philippines.

VIPPH also notes that operators are prioritizing operational efficiency, with daily expenditures being brought down significantly. This reflects a disciplined financial approach that helps mitigate risk, while maintaining strong entertainment offerings such as large-scale shows and residency concerts. By observing these practices, VIPPH emphasizes the importance of sustainable growth and reinvestment strategies within the Philippine gaming industry.

Looking Ahead for VIPPH Members

For VIPPH players and partners, the future of City of Dreams Manila represents more than just a business transaction. It is a signal of how the Philippine casino industry will adapt to shifting economic conditions, rising competition, and evolving consumer expectations. With operators becoming more rational in reinvestment strategies, VIPPH anticipates an era of more balanced promotions, competitive player incentives, and opportunities for long-term growth.

As changes unfold, VIPPH remains committed to providing its community with reliable insights, exclusive gaming opportunities, and a clear understanding of industry trends that directly affect their experiences. Manila’s casino market is set for transformation, and VIPPH is ready to ensure its members stay ahead of every development.

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